Strategic and Tactical Solutions for Product Launch
In today's increasingly competitive business environment a successful new product launch is thought by many to be the key to business growth and profitability. The problem developing a successful new product is not a shortage of ideas, but rather the expense in producing and marketing new products without any guarantee of success.
We at Quadrant can provide both the strategic and tactical solutions to maximise your profitability at the time of your product launch. Our experience at Quadrant leads us to the following 5-step process for new product development and successful launch. Certainly, every plan is tailored to each individual client based on where you are in the process. Depending on "where you are today and where you want to go", the outline below will give you an idea of how we would approach working with you toward your new product launch:
Well before your product even goes live, you need to create some "buzz" for it. By using tools such as scarcity and building anticipation, people will start actively discussing your project and all the hype around it. Mass exposure before the launch = huge chance of success. This is just like the big film studios who throw out "teasers" months before a movie is even released. The public needs to be aware that something is happening and know when it's likely to happen. A well planned product launch from a manager should have people ready to whip out their credit cards to buy
It's no good having a huge pre-launch and follow up if your ordering process is not working correctly. Before you go live, test all variables in the sales process for any potential black spots. The last thing you want to do is have people beating down the door to pay you, but have your merchant account suspended or your sales letter incomplete.
One of the easiest ways to making your launch a success is to have big partners on board. Leverage other people's assets and you can really ramp up your profits. Even after you take out their commissions, your bottom line is going to look a lot more impressive.
Find someone in the marketplace who can test your product and give them free access. Use their feedback and testimonials in your prelaunch sequence. By taking the results of real people, your prospects will give you a lot more credibility.
Launch day is when it all happens. Communicate with your partners before the sales page goes live. Keep things running by giving them any help they need. Don't plan on doing anything else that day apart from watching your monitor. For further information or consultation call now 1-800-717-9953